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Webcast...Webinar...Web Meeting - Which is Which?

When I first entered the conferencing business, I found myself wondering - what's the difference between a webinar and a webcast? So it's not surprising that many people who are not familiar with conferencing platforms are confused by the different "web event" terminologies used in conferencing services sales and marketing communications.

My article today focuses on clarifying those terminologies.

What is a Web Meeting or an Online Meeting?

A web meeting or an online meeting is an easy, on-demand way to add a visual component to your conference calls and simply requires the internet. Features include desktop sharing, chat, file presentation and more.

What is a Webinar?

A webinar allows presenters to "push" out content to their viewers via slides. Visual components are available through the Internet and audio is heard over the phone. A study by Business.com found that a whopping 67% of business leaders who rely on social media for business information seek out relevant podcasts or webinar.

What is a Webcast?

A webcast is typically used for formal presentations or those that will reach a large audience. Streaming media technology is used to distribute the content from one source to viewers. The Internet is used to broadcast live or pre-recorded audio and/or video and users do not have to download a plug-in. Presenters are able to engage the audience and gather a real-time feedback.

Web conferencing is often used as a general term in reference to any or all of the above. Hope this helps!

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