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More Conferencing Blog Archives on Event Management

Happy New Year to all of you!

The new year at ConferencePlus kicked off with the announcement of our hosting of the TeleSpan Industry Predictions web conference on Friday, January 14, 2011 at 1:00 PM EST. Elliot Gold, President of TeleSpan, will deliver his 2011 predictions for the conferencing industry. Mr. Gold is known for his accurate predictions for teleconferencing industry with accuracy rating over 71%!

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The Story:

I read a case study a few months back on how Reveille Software leveraged the use of webinars for lead generation. Reveille had a clear objective, which is to increase new leads interested in the company's performance management solutions. They employed the strategy to stage monthly webinars, hosted by the company itself as well as in partnership with partners and resellers. The result of this exercise was a whopping 60% increase in new leads, attributed to the Company's webinars in the past year.

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I am sure you have heard the adage about how parents always think their child is the best...best looking, best student, best athlete or best behaved. The same can be applied to marketing campaigns. Each organization thinks their campaign is the best. In a way, these campaigns become our babies and it is easy for us to be biased.

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If you are familiar with planning online meetings and events, you know presenting online in an engaging and interactive format can sometimes be a challenge.

When putting an ear to the conferencing industry, one question we hear time and time again from presenters is, "How do you capture the authenticity and interactive dynamics of a face-to-face meeting, and then project those same qualities into an online meeting."

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