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More Conferencing Blog Archives on Webinar Hosting

When I first entered the conferencing business, I found myself wondering - what's the difference between a webinar and a webcast? So it's not surprising that many people who are not familiar with conferencing platforms are confused by the different "web event" terminologies used in conferencing services sales and marketing communications.
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Whether you are considering adding a webinar program to your marketing mix, or looking for ways to improve and expand your existing webinar program, be sure to check out the Webinar Success site at www.wsuccess.com. You'll find a great deal of helpful recommendations and ideas that cover everything webinar-related, from webinar basics to presenter training and tips about webinar recordings.

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The Story:

I read a case study a few months back on how Reveille Software leveraged the use of webinars for lead generation. Reveille had a clear objective, which is to increase new leads interested in the company's performance management solutions. They employed the strategy to stage monthly webinars, hosted by the company itself as well as in partnership with partners and resellers. The result of this exercise was a whopping 60% increase in new leads, attributed to the Company's webinars in the past year.

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Let's talk about using web and social media to "spread the word" about your live events and webinars!

This post will highlight some of the strategies that can be used to grab the attention of potential attendees before an event, whether featuring it on the corporate blog or linking to the email newsletters or Twitter feeds leading up to the event.

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Date/Time: November 4, 2010 at 1:00 pm EST/ 12:00 pm CST/ 10:00 am PST

Marketing webinars can build sales leads and generate enthusiasm for your products and services. But only if you work effectively with your audience.

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Ken Molay, President of Webinar Success, has been producing, delivering and writing about successful business webinars since 1999. In his current webinar blog post he gives a unique perspective on important factors to consider when deciding whether to buy web conferencing service from a reseller or a direct web conferencing provider.

Ken Molay-Webinar Success Blog

Enjoy the post!

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As a virtual presenter, I am sure you have asked yourself the same question. So how do you engage your virtual audience?

Roger Courville gave us a great answer to this question during our April Ask The Expert Webinar. What you're about to read will lend credibility and engagement to your next presentation and help you to execute a brilliant online event.

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I am sure you have heard the adage about how parents always think their child is the best...best looking, best student, best athlete or best behaved. The same can be applied to marketing campaigns. Each organization thinks their campaign is the best. In a way, these campaigns become our babies and it is easy for us to be biased.

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If you are familiar with planning online meetings and events, you know presenting online in an engaging and interactive format can sometimes be a challenge.

When putting an ear to the conferencing industry, one question we hear time and time again from presenters is, "How do you capture the authenticity and interactive dynamics of a face-to-face meeting, and then project those same qualities into an online meeting."

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I was on LinkedIn the other day, perusing the "Answers" section when I stumbled upon a question posed from a longstanding marketer. It was, "Is there a difference between webinars, web conferences and webcasts, and if yes, what are the main differentiators." Great question, a lot of people interchange the three and they shouldn't, they are very separate entities.



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