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On-Demand Webinar | Social Media in Healthcare Marketing

2011 Ask the Expert Webinar Series

Presenter: Tyler Pennock, Senior Vice President, Digital Media, Cohn & Wolfe, joined ConferencePlus on May 19th, 2011, to present the latest in our Ask the Expert Webinar series. This webinar, "Social Media in Healthcare Marketing", gives medical marketing professionals new ways to utilize social media to reach their audience, while complying with FDA policies, and organizational regulatory guidelines.

Presentation highlights include:

  • Weighing the risks of social media marketing in Healthcare segment.
  • Overview of FDA's recent actions and the proposed next steps.
  • Case studies to demonstrate the best practices in social media marketing for the healthcare industry.
  • POZEN Inc.'s plan for developing the digital-based marketing and commercial business model to create integrated marketing strategies.
  • How to identify the next "big things" in healthcare digital marketing and how to evaluate and prepare for them.
On-Demand Webinar | Social Media in Healthcare Marketing

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