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On-Demand Webinar | Getting the Most out of Your Customer Success Programs

2011 Ask the Expert Webinar Series

Presenter: Paul Gustafson, president of TDA Group, joined ConferencePlus on October 19th, 2011, to present the latest in our Ask the Expert Webinar series. In this webinar, "Getting the Most out of Your Customer Success Programs", Paul presents solutions to the most common problems that can plague customer success programs.

In this webinar, you will see why few marketing programs match the effectiveness of a comprehensive customer success program. The stories told by successful customers overcome skepticism, shorten sales cycles, and help close deals.

Highlights of this fast-paced, informative webinar include:
  • Setting expectations and measuring success.
  • Minimizing program costs.
  • Getting customers to participate in success programs.
  • Analyzing the effectiveness of a customer testimonial.
  • Repurposing case study content to maximize program impact.
  • Selecting the right kind of content (traditional and social media).
  • Maintaining a library of customer-centric content that sales reps will use.
  • Creating and distributing well-crafted customer success content.
On-Demand Webinar | Getting the Most out of Your Customer Success Programs


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